Lo1: Ownership and Integration

 Conglomerate:

A conglomerate is a larger organisation that is made up of subsidiaries. The subsidiary companies(smaller companies) are owned by the larger conglomerate. E.G. Disney has subsidiaries in film, t.v, and theme parks 

In 2019 Disney bought marvel which was already a conglomerate

Channel 4 is also a conglomerate There also own E4 and Film 4  

A conglomerate can also be a subsidiaries 

Advantages:

• lots of different revenue streams 
• An established name 
• Cheaper and easier to produce and distribute your product 
• Can target a mass audience 
• As soon a a conglomerate has more than two types of media it is Cross media ownership, Distribute on multiple platforms 

vertical Integration:

This means that a conglomerate has the ability to produce(make), distribute(getting it to people) and exchange(people paying). 

This can all be done by the conglomerate thought the subsidiaries. This means that all the subsidiaries are extreamly important and create a value chain   

Distribution this the most expensive and important part. 

horizontal integration: 

• Horizontal integration happens in the distribution stage. 
• A conglomerate having the ability to distribution a product one multiple platforms that they own E.G Disney and Disney plus, ABC TV, ride at Disneyland 
• Can promot your product thought and only other subsidiaries that you own 
• synergy is the cross promotion of a product, seeing a product in multipole places 

Independent:

A company that works on its own without side help Their do not own subsidiaries

This is the complete opposite of a conglomerate 

• This makes distribution a lot more expensive so it is a struggle for independent 
• An example of a independent company is warp films
• They will partner with a conglomerate to form a        joint venture E.G warp films and channel 4
• "this is England" was a joint venture between warp films and channel, THE film was so successful that is was made into a tv show for channel 4.
• In a joint venture the conglomerate will take some of the profits

Disadvantages:

• more expensive to distribute products 
• smaller budget 
• need help from conglomerate to distribute and exchange
• They don't own different platforms like a conglomerate 
• subsidiaries and not having them      

Audience differences between conglomerate and independent

Independent:

• companies have a niche audience specialised interest
• lower production budgets (hand made/gritty)
• social real(real topics/social issues) and horror and popular 

Conglomerate:

• target a mass audiences 
• high budgets and better quality 
• focus on block buster and action movies

public service Broadcaster:

• Public: Available to everyone
• service: product 
• Broadcaster: distrusts, tv and radio  
• funded by the tv licence, they have a remit/resposablity it entertain, educate, and inform us
• like a conglomerate they can produce and distrabute different media 
• BBC: tv - doctor who on BBC 1
• BBC: radio- BBC radio 1
• BBC: magazine - radio time tell us what on tv 
• BBC has cross media ownership 
• A PSB is not allowed to make profit the people/consumers fund them 

Production process:

Film:

Pre-production:

• the planning stage before production starts including writing, casting director story border, costume designer and  location scout, producer, 

Production:

  .production is putting you planning into action to produce the assets This includes director(camera, actors), screen writer, art director, special effects supervisor, stunt coordinator, actors,   

Post production:

  .This is when the editing and adding of any special effects putting it together to make the final product . 

 these jobs include editor(use the script and story borad), sound assistance/editor, post production assistant,  

radio show:

Pre-production:

scrip writer, producer,

Production:

presenter/host,

Post production:

sound editor, music editor(jingles)

Magazine:

Pre-production:

photographer, graphic designer, reporter(interviews), 

Production:

photographer, graphic designer, reporter

post production:

photographer, graphic designer, reporter(they all edit)